Branded Content + Native Advertising

The Purpose of a brand at the heart of every story

Whereas traditional marketing only identifies consumers as targets to reach, we see Human Beings. Real people who have passions, emotions and feelings, who connect and tell stories about their lives via social media. 42° Parallel starts from those fragments of life to build a narrative that creates a dialogue between the brand and the customer, making the people central to the story. For us the strength of a brand depends on the recognizability of what it tells.